We're launching soon. Join the waitlist to get early access and be among the first to experience Shopify's most powerful A/B testing platform.
Create and manage experiments right inside Shopify. We duplicate your templates, split traffic automatically, and stream results in real time—so you ship the version that makes more money.
Track every step from visit
to purchase automatically.
Track revenue attribution
across marketing channels.
Get weekly insights delivered
to your inbox.
Manage all your stores
from one dashboard.
See exactly how much your
winning variant improves.
Pick a product, collection, or page. ab.one clones the template, you edit visually in Shopify's Theme Editor, and we handle the traffic split and tracking.
Clone any product, collection, or page template instantly
Control
50%
Variant
50%
Automatic traffic splitting
No coding required
Show each variant to the people who matter most. Target by device, visitor type, campaign, and location to learn faster and avoid noisy results.
Combine with AND logic
One rule, multiple matches
Ready to use instantly
The exact dashboard you'll use. Track every metric that matters with Bayesian significance testing.
Average order value
€0.00
vs. €79.21
0.0%
Conversion rate
Goal
0.00%
vs. 3.42%
0.0%
Revenue per visitor
€0.00
vs. €2.69
0.0%
Clickthrough rate
0.0%
vs. 23.1%
0.0%
Add-to-cart rate
0.00%
vs. 7.16%
0.0%
0
Visitors
€0
Total revenue
0
Orders
0.00%
CVR
0
Visitors
€0
Total revenue
0
Orders
0.00%
CVR
0
Visitors
€0
Total revenue
0
Orders
0.00%
CVR
0
Visitors
€0
Total revenue
0
Orders
0.00%
CVR
Device Traffic
Channel Traffic
Visitor Traffic
Performance by Device
2,523 VisitorsDevice
Visitors
Total orders
Total revenue
AOV
CVR
CTR
ATC
All devices
0
+0.0%
vs. 1,245
0 orders
+0.0%
vs. 67 orders
€0
+0.0%
vs. €4,523
€0.00
-0.0%
vs. €67.51
0.00%
+0.0%
vs. 3.42%
0.0%
+0.0%
vs. 23.1%
0.00%
+0.0%
vs. 7.16%
Desktop
0
-0.0%
vs. 467
0 orders
+0.0%
vs. 25 orders
€0
+0.0%
vs. €1,689
€0.00
-0.0%
vs. €67.56
0.00%
+0.0%
vs. 3.21%
0.0%
+0.0%
vs. 21.6%
0.00%
+0.0%
vs. 7.05%
Mobile
0
+0.0%
vs. 778
0 orders
+0.0%
vs. 42 orders
€0
+0.0%
vs. €2,834
€0.00
-0.0%
vs. €67.48
0.00%
+0.0%
vs. 3.55%
0.0%
+0.0%
vs. 24.0%
0.00%
+0.0%
vs. 7.22%
Visitor viewed /products/summer-collection
See results within the first minute of launching your test. No waiting for data.
Only visitors matching your targeting rules enter the test. Filter by UTM, device, location, and more.
Be among the first to experience the future of Shopify optimization. Join our waitlist to get early access and help shape the product with your feedback.
